Yet, like all corners of the world, Australia has its own rich history of fragrance, and it begins with the First Nations People.
For over 60,000 years, Indigenous Australians gathered native plants, resins and aromatic woods for perfuming their bodies. Dreamtime stories were told around firesides as aromatic trees burned, and the women of the community would rub scented gums and other botanicals over their bodies as perfume.
Aroma held great importance during many significant events.
Individual ceremonies carried their own scent signature to dress the occasion, with leaves, flowers and roots being crushed and combined with water or animal fats to create perfumes applied during coming-of-age rituals and as a mark of respect for passed loved ones.
The First Nations People have always shared a deep and intuitive connection with the landscape and its distinct sensory aromas. The fragrances of the land were not simply for personal scenting — they held deep spiritual and therapeutic significance. Each aroma could be specific to a particular tribe, and the scents they captured gave people direction and an understanding of what the sea, sun and land would bring.
Aromatic smoke from burning leaves was used in ceremony for cleansing and meditation, helping to purify spaces, connect with ancestors and ward off negative energies.
Certain mobs across different territories also made use of aromatic woods. Two such examples are Desert Rosewood (Dysoxylum fraserianum) and Buddha Wood (Eremophila mitchellii), the latter of which is chemically similar to Agarwood (Aquilaria malaccensis). Crushed leaves were infused in water to wash newborn babies and cleanse them as they began their life in the bush.
The arrival of White settlers to Australia in 1788 would see floral waters and imported scents reach these shores.
The early settlers continued to use perfume in the British fashion, favouring Victorian-era floral and citrus fragrances brought from home.
The history of perfume in colonial Australia reflects how early settlers sought to maintain European social standards, even as they adapted to a far harsher and unfamiliar environment. In their world, fragrance served as an important tool for social status, personal hygiene and a sense of connection to home. The most fashionable scents among the wealthy included Lavender, Violet, Rose and Eau de Cologne.
In the late 19th century, a significant turning point arrived for the fragrance industry, which would influence what was shipped to Australian shores. Violet had become the most fashionable floral of the era, heavily favoured by Queen Victoria herself. Other popular scents of the time included Patchouli (Pogostemon cablin), exported from the East Indies, Jasmine (Jasminum officinale) and Lily of the Valley (Convallaria majalis).
Around this same period, Australian settlers had also begun experimenting with native botanicals. Researchers and early perfumers started distilling prized native plants, with the most popular being Boronia (Boronia megastigma), Sandalwood (Santalum spicatum) and Sydney Peppermint Eucalyptus (Eucalyptus piperita), used in fragrances and scented soaps. Wearing these soft, powdery aromas was a conscious effort to carry a “garden of England” into the dusty, hot Australian bush.
The early gold rush era brought a wave of new wealth sweeping through the colonies. Wealthy settlers used perfume as a marker of high social standing, with many elite families relying heavily on London-based perfume houses such as J. Gosnell and Co., whose most celebrated scent was their Cherry Blossom fragrance.
As new generations of Australians were born to the land, fragrance became an important part of daily life — a symbol of cleanliness and, for women, an expression of femininity.
Throughout the colonial era, the Miasma Theory held sway — the widespread belief that diseases spread through bad air, or miasma. People would scent their bodies, clothing and handkerchiefs with volatile citrus colognes and herbal toilet waters, all considered a necessary line of medical defense.
Scented soaps soon entered production, and the colonial perfume trade became tightly bound to soap making. Local manufacturers grew quickly, with small companies opening to meet the demands of a fast-growing toiletry industry.
As Federation approached at the end of the 19th century, Australia’s own identity began to take shape, and with it came a shift in local scent preferences. People started to embrace the bush and celebrate its unique aromas. Commercial perfumers began incorporating native oils such as Sandalwood (Santalum spicatum), Boronia (Boronia megastigma) and Wattle (Acacia sp.) into their blends. Interestingly, French perfumers were also importing Australian Wattle and Boronia to lend their elite European perfumes a rare and exotic character.
In the press of the late 19th century, publications such as The Argus in Melbourne and The Sydney Morning Herald began running text-based advertisements for perfumes — copy that had to use incredibly vivid and persuasive language in order to sell an olfactory experience to its readers.
Today, we are seeing a notable swing back towards natural perfumery, driven largely by growing awareness of just how many commercial fragrances are laden with synthetic ingredients. There is now an abundance of small Australian natural perfume producers — some growing steadily in strength, while others have quietly fallen by the wayside, never quite reaching their moment in the spotlight.
It is an exciting time, and Australia’s aromatic story is far from finished.
For interesting articles about Australia native botanicals, subscribe to Aromatica Australia International Journal.
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