IPF HISTORY
LaLauraParis, IPF Ambassador -
Photo: Van Malder Photography
"Here is our history, our evolution and what we have been doing during these 29 years."
Creezy Courtoy, Founder and Chairman
Creezy Courtoy, Founder and Chairman
1994 - 1997 LA QUINZAINE DU PARFUM IN BRUSSELS
Jean Pierre Leleux, Mayor of Grasse, Marion Lemesre, Brussels Echevin de la Culture and Creezy Courtoy welcoming visitors by throwing them jasmine flowers at the entry of Brussels City Hall.
"These 2 Quinzaines du Parfum were very successful (see press review) and were more than very appreciated by the public, they were naturally also contributing to the development of the French economic interests in the world." French Ambassador to Belgium, Jacques Bernieres
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These events were very important as they allowed us to show that perfume was part of our culture and could be considered as an art by institutions. The exhibitions and events organised were associating collectors of perfume bottles, the public and schools... but also the industry. People saw exhibitions in many museums, perfume art happenings in public places, conferences, forums and rare perfume bottle auctions but also events for the industry. We organized these events in partnership with the City of Brussels, the European Commission and the COLIPA (the European Cosmetic, Toiletry and Perfumery Association) and with the support of the Brussels Tourism Office, welcoming visitors from every part of the world.
20th century perfume presentation auction with Pierre Cornette de Saint Cyr, Auctioner and Creezy Courtoy, Perfume Bottle Expert at Conrad Hotel.
La Quinzaine du Parfum 1997.
Olfactory Gala Dinner at Meridian Hotel with Jean Kerleo, Perfumer of Jean Patou, Creezy Courtoy and Pierre Dinand, Famous Perfume Bottle Designer.
La Quinzaine du Parfum 1996.
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1998 - LA FÊTE DU PARFUM IN PARIS
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We organised "La Fête du Parfum" in Paris with the cultural exhibition "Parfum and Littérature", with the patronage of the City of Paris and the European Commission (DG6) and the first auction in Euro with Pierre Cornette de St Cyr, Hotel de Crillon
Jacques Santer, President European Commission, Creezy Courtoy, Jacques Bernieres, Former French Ambassador to Belgium.
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First auction in Euro, for the launch of the Euro, Creezy Courtoy and Pierre Cornette de St Cyr, Hotel de Crillon, Paris.
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1998 - LAUNCH OF PERFUMOTHERAPY™ - (PARFUMOTHÉRAPIE™)
The concept and word Perfumotherapy™ (Parfumothérapie™) was developed by Creezy Courtoy in 1998 when she recognized the need to create a method to make us more sensitive and conscious of our olfactory sense: something we could use to smell and feel better as a result. Perfumotherapy follows the science which allows therapeutic properties of plants and flowers to be introduced by olfaction.
1998 - LES ATELIERS DES PETITS NEZ
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Workshop and pilot project for kids in pre-school and primary schools in partnership with the City of Brussels, the City of Paris and the Brussels English Primary School.
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Julian and Laura smelling Jasmine flowers after harvesting, in le Domaine de Manon, in Grasse, South of France.
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Creezy Courtoy and Freddy Thielemans, Mayor of Brussels
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1999 - PARIS 2000
Yves Mourousi and Creezy Courtoy, Paris 2000
The event was held in Paris City Hall.
In the pictures on the right: Jean Tiberi, Mayor of Paris, Jacques Mouclier Pésident Délégué of the "Fédération Française de la Haute Couture, du Prêt à Porter, des Couturiers et des Créateurs de Mode", Pierre Cardin and Paco Rabanne, well known Fashion Designers. |
Paris 2000 was an important initiative in Paris with the goal of entering the 21st century differently. The International Perfume Foundation was approached by Yves Mourousi to introduce perfume more as an art instead than just a consumer product.
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1999 - 2001 LES ROUTES DU PARFUM - DEVELOPMENT PROJECT LAUNCH
Creezy Courtoy and Hernan Crespo Thoral, Assistant Director-General for Culture at Unesco
Launched at Unesco Paris, the exhibition Les Routes du Parfum and its development project received the high patronage of Unesco.
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After Paris, the exhibition was shown in Grasse at Villa Fragonard in partnership with the City of Grasse then in Athens, under the patronage of the City of Athens and the City of Paris.
Launch of Les Routes du Parfum at Technopolis Athens.
Creezy Courtoy, Dr Papathanassiou, Francine Goujon, Direction des Relations Internationales City of Paris, Themis Xydias.
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Twelve countries including India, China, Japan.. gave their patronage to this project and amongst them Palestine and Israel.
On the antique road of perfume going from Oman to Gaza, the trade of perfume would never have been possible without peace.
The International Perfume Foundation is grateful to the twelve ambassadors who gave their support to this exhibition, to Hernan-Crespo Toral, Assistant Director-General for Culture at Unesco and His Excellence Mr Vassilis Vassilikos, Ambassador of Greece for hosting the event, to Jean Pierre Leleux, Mayor of Grasse, to Pierre Cornette de St Cyr and to Yann Schalburg for their support. This exhibition demonstrated the importance of each country perfume heritage while showing the importance of the City of Grasse and traditional perfumery. More info
On the antique road of perfume going from Oman to Gaza, the trade of perfume would never have been possible without peace.
The International Perfume Foundation is grateful to the twelve ambassadors who gave their support to this exhibition, to Hernan-Crespo Toral, Assistant Director-General for Culture at Unesco and His Excellence Mr Vassilis Vassilikos, Ambassador of Greece for hosting the event, to Jean Pierre Leleux, Mayor of Grasse, to Pierre Cornette de St Cyr and to Yann Schalburg for their support. This exhibition demonstrated the importance of each country perfume heritage while showing the importance of the City of Grasse and traditional perfumery. More info
2004 CREATION OF THE NEW LUXURY CODE™
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The International Perfume Foundation lobbied for more than 15 years for the perfume industry to put back flowers and other natural materials into perfumes instead of synthetic alternatives while giving the impression to consumers there are still flowers and natural materials in their perfumes. After realising that almost all industries were having similar issues, and that there was an urgent need for a change if we still wanted to keep our heritage and the art of living and well-being, IPF started explaining the real meaning of luxury and that real luxury could only exist if a code was put in place to remind us of the real meaning of luxury: The New Luxury Code™.
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The New Luxury Code
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2005 - NO PHTHALATE CAMPAIGN
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The International Perfume Foundation participated in the Conference on Phthalates at the EU Parliament in Brussels and sent a petition to the EU Commission asking for enforcement on phthalates, which are endocrine disruptors, and can increase the risk for breast cancer and other cancers by disrupting the body's hormonal processes.
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2006 - LAUNCH CLIMATE CHANGE AWARD
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The International Perfume Foundation was invited by the Brussels Chapter of the Club de Rome to introduce the Climate Change Award, at the Royal Academy in Brussels.
This international award is given as recognition : -To countries and governments dedicating their good governance to the Climate Change incidences -To countries keeping a constant vigilance to their natural heritage, their eco-system. -To countries protecting forests, wild animals, coasts, reefs and submarine depth. |
Professor Raoul Weiler, Henk Mejerinck, Creezy Courtoy and Serges Helhoc, designer of the Award
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2006 - GORILLAS OLFACTORY RESEARCH
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The International Perfume Foundation was invited to name a baby gorilla and to start developing its olfactory research program studying the big apes.
Architecture Guy Indege, Engineering Jan Dewitte
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Photos: Benedicte Martinez
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2008 - FIRST PLANNING PROCESS FOR THE WORLD PERFUME MUSEUM
Architecture ACP GROUP Clerbaux Pinon
2009 - 2011 LAUNCH OF THE INTERNATIONAL PERFUME FOUNDATION AND THE NEW LUXURY CODE™ IN CHINA
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The International Perfume Foundation China was launched in Shanghai on the 8th of December 2009 during an important shopping mall and retail convention and a forum introducing the New Luxury Code™ and the New Luxury Experts in China.
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2010 - PARTICIPATION TO THE FIRST WORLD CONGRESS ON OLFACTION
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The event was held in Paris at Maison de la Recherche in partnership with the International Perfume foundation Creezy Courtoy was invited as a speaker.
Her abstract: Olfaction, Dangers or Benefits gave an Introduction to Perfumotherapy®, her vision of the future of perfumery. |
2013 - BABY'S PERFUMES NEED MORE REGULATION
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The Perfume Foundation asked the EU Commission to review the Cosmetic Directive.
The Perfume Foundation is Europe’s first association dedicated to the protection of consumer health in proposing new global standards for perfumes. We cannot consider baby's perfume as a cosmetic. Even perfumes are not cosmetics. Cosmetics are put on the skin, and perfumes are liquid gas. They are not supposed to be put on the skin. They mix with the air and we breathe them, they go to our lungs, our blood, and our organs, just like the air we breathe. Many scientific mistakes in regulation are showing the economic priority given to the EU Cosmetic Directive. The Perfume Foundation asked the EU to improve the way these baby's perfumes are tested and scientifically approved to be safe for babies. |
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2013 - SUCCESSFUL CAMPAIGN TO BAN ANIMAL TESTING
As a result of a focused effort by the International Perfume Foundation along with other like-minded organizations, the EU voted to ban the use of animals in perfume and other product testing. IPF wants this ban expanded and we are currently working on testing alternatives.
2013 - APRIL 29 DECLARED "INTERNATIONAL BEE DAY"
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The Perfume Foundation is celebrating with the bees and thanks the EU regulators and MEP's for their understanding. Europe will enforce its wide ban on widely used insecticides linked to serious harm in bees, after a European commission vote on Monday. The landmark suspension is a victory for millions of environment campaigners concerned about dramatic declines in bees who were backed by experts at the European Food Safety Authority (EFSA)."Today's pesticide ban throws Europe's bees a vital lifeline, following a massive campaign backed by 2.6 million people," said Iain Keith, at Avaaz.
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"Europe is taking biologists seriously and must now put the full ban in place, to give bees the breathing space they need." said Creezy Courtoy
2014 - LAUNCH OF THE CAMPAIGN "PERFUMES ARE NOT COSMETICS"
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Perfume is classified in the Cosmetic and Medical Devices Sector in the EU. As Perfumes are not Cosmetics and surely not part of Medical Devices, they should be taken off the Cosmetic Directive.
Perfumes should not be put on the skin. This will allow perfumers to have their own directive. This will allow Perfume to protect its Heritage and allow them the use of natural. This will also develop the economy in giving work to millions people worldwide allowing them to grow flowers for perfumers. This will also recreate bees and other pollinators habitats, part of the major global challenges of the 21th Century. |
2015 - LAUNCH OF THE WORLD HERITAGE PROGRAM
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This year we at the International Perfume Foundation (IPF) are celebrating our 20th Anniversary. Twenty years of efforts in support of perfume and the cultures that produced these products, including receiving Patronage from United Nations Education, Scientific Organization (UNESCO). To further support these past efforts, to be in accordance with groups such as UNESCO, the International Union for Conservation (IUCN), and the United Nations Environmental Program (UNEP) and to begin our journey for the next 20 years, we have developed the World Heritage Program (WHP).
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2016 - LAUNCH OF THE CAMPAIGN RECONNECT WITH NATURE
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“Reconnect with Nature” is a campaign of awareness about the vital importance of our connection with nature.
Today, our campaign give Natural Products and Programs a voice towards more awareness of the human need to reconnect with nature, as well as to recover and to protect our precious heritage. Do you like the perfume of flowers, the smell of nature ? Do you feel your body and your mind missing nature ? We are made by nature and we are nature. Our own DNA depends on Nature’s DNA. The fruits, the flowers the herbs were made for us to eat and to regenerate ourselves. Without them, we would die. This campaign introduce timeless contents (images and texts) offered to everyone to download and share in social media. |
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2016 - LAUNCH OF THE CERTIFIED NATURAL PERFUMERY PROGRAM
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In keeping with our Mission to promote Natural Perfumery, and insure that all stakeholders work together towards common goals, the International Perfume Foundation has launched the Natural Perfumery Certification Program.
The IPF Natural Perfumery Certification Program is including everyone in the perfume supply chain, from schools to perfumers, growers, suppliers, retailers, and media. The ultimate purpose for IPF’s Certification Program is to insure that consumers have legitimate choices of Pure and Natural Perfumes for their enjoyment and wellbeing in the same way they care for the food they buy for themselves and their families. |
2017 - LAUNCH OF THE TEACHER'S ACADEMY PROGRAM
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In keeping with our Mission to promote Natural Perfumery, and insure that all stakeholders work together towards common goals, the International Perfume Foundation has launched the Natural Perfumery Teacher's Academy Program. The Objectives of this Education Program are:
-To Extend Natural Perfumers’ Education and to Promote the Teaching of Natural Perfumery by teaching important knowledge in botanicals and secrets used in natural perfumery. - To Increase the Number of IPF Certified Natural Perfumery Schools and allow more perfumers to become IPF Certified Natural Perfumers worldwide. - To Insure Consumers the perfumes they are purchasing are natural, healthy and sustainable. |
2017 - LAUNCH OF THE SOMMELIER™ ESSENTIAL OIL JUDGING
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IPF announced the first in a series of IPF Natural Perfumery Teacher’s Academy events: Sommelier™ Essential Oil Judging. These educational programs are designed to develop effective distillation techniques and recognize quality lavender essential oils. The first Lavender Sommelier™ Essential Oil Judging event organised in the US was very successful. More Sommelier™ Essential Oil Training and Judging events are planned to include essential oils distilled worldwide. The overall purpose is to improve the quality of distilled essential oils worldwide. |
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2017 - LAUNCH OF THE HEALING GARDEN PROGRAM
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We launched this program to help everyone Reconnect with Nature in creating an inside or outside garden and allow you to find a place of sanctuary.
Working with plants and soil can fill you with lots of energy and satisfaction! Planting and growing your own healing garden is easy and practical. You can choose your plan, your plants and adapt the setting to your lifestyle. You can plant in your backyard garden, on your balcony, on your terrace or roof and you can use your plants anytime you want for food, drinks, natural fragrances inside your home, or beauty care… Visit the website |
2017- DECEMBER 15 LAUNCH OF THE NATURAL PERFUME DAY
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To celebrate the arrival of the first Certified Natural Perfumery Retailers, we have launched Natural Perfume Day.
Thanks to consumer's enthusiasm for Natural Perfumes, to Natural Perfumers efforts following our directives and getting IPF certified, to increasing numbers of students following intensive Natural Perfumery courses and to our beautiful supporters, we wish the 25th of December to become soon the World Natural Perfume Day. |
2018 - MAY 26th - SMELL - FESTIVAL DELL'OLFATTO - ITALY
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Launch of the French edition of the book and conference during the "Smell - Festival dell'Olfatto" in Bologna. Creezy Courtoy shared her important research on olfaction and IPF pilot project "Workshop for Little Noses" for schools and educators.
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SEPTEMBER 2018 - LAUNCH OF IPF BARCELONA
Opening of a new IPF Natural Perfumery Discovery Centre in the oldest corner of Barcelona. 6 Marlet street.
More Info
More Info
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2018 NOVEMBER 16TH - LAUNCH OF IPF USA
Formation of the International Perfume Foundation (IPF) USA (501c3), a non-profit tax deductible organization. Launch event in New York, in presence of Creezy Courtoy and IPF Certified Natural Perfumers. Launch of Creezy Courtoy's book "Understanding the Importance of the Olfactory Sense" at Perfumarie in Soho.
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2018 DECEMBER 14TH - CERTIFICATION OF THE FIRST NATURAL PERFUME RETAILER IN EUROPE
It is with a great pleasure that we certified the 1st European Natural Perfume brick and mortar retail store in Brussels: "Les Nouveaux Comptoirs Olfactifs".
LA, Adja Sokona, Creezy Courtoy
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2019 MARCH 16TH - "THE FUTURE OF PERFUMERY: EVOLUTION OR REVOLUTION?" COSMOPROF BOLOGNA
As Strategic Partners of Cosmoprof, we organised a conference on The Future of Perfumery with Rodney Hugues, Certified Natural Perfumer, Ruth Ruane, CEO of Certified Natural Perfumery School and Françoise Rapp, Essential Oil Expert, all Members of the Teacher's Academy.
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2019 SEPTEMBER 18TH - "FUTURE OF PERFUME PACKAGING" ADF&PCD NEW YORK
Caring about the environment and our oceans, in partnership with the ADF&PCD show, we organised a conference on the Future of Perfume Packaging and the importance of sustainable packaging in ADF&PCD New York with the participation of our Certified Natural Perfumers Laurie Stern, Olivia Larson and Rodney Hughes. We also introduced Natural Perfumery.
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2019 SEPTEMBER 18TH - "THE PERFUME ROADS" LAUNCH OF THE BOOK AT PCD NEW YORK
2019 September 18TH - "THE PERFUME ROADS" LAUNCH OF THE BOOK AT PCD NEW YORK
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2019 DECEMBER 9TH - "SUSTAINABLE FRAGRANCES, THE NEXT BIG THING" FRAGRANCE INNOVATION CONGRESS DUBAI
As Eco-System Partners, we participate to this conference meeting ESMA, and enlightening about the importance for the industry to protect our Natural Heritage.
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2020 JANUARY 29-30 - IPF 25 YEARS ANNIVERSARY CELEBRATION. ADF-PCD SHOW, PORTE DE VERSAILLES, PARIS
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Honouring Pierre Dinand for his 60 years of creation, we gave an important conference on the Future of Perfume Packaging and we celebrated the first New Luxury Awards for Natural Perfumes and Sustainable Perfume Packaging.
Andrej Babicky and Vedrana Perhoc won the New Luxury Awards for Perfumes (following IPF standards and the New Luxury Code). Serge Lutens won the New Luxury Award for Sustainable Perfume Packaging presenting a perfume bottle in glass with a separable pump allowing each part to be recycled. |
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2020 JULY 2-4 BARCELONA OLFACTION WEEK
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Barcelona Olfaction Week
The International Perfume Foundation was partner of the event. It was an important virtual congress organised by Beauty Cluster Barcelona and the first one discussing the olfactory issue due to COVID19 pandemics. Creezy Courtoy, IPF's Chair gave a conference and published the second edition of the book "Understanding the Importance of the Olfactory Sense" in English, French and Catalan. |
2020 AUGUST 6 - IPF LAUNCH IN TAIWAN
Launch of the International Perfume Foundation in Taipe (Taiwan) and Certification of the first Natural Perfumery School in Asia: Tanshamei. The school is directed by Kristin Chen.
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2021 FEBRUARY 12 - NEW LUXURY AWARDS CEREMONY
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New Luxury Awards revealed an increasing numbers of natural perfumers and brands and an urgent need to innovate packaging to lead the perfume industry towards sustainability.
The International Perfume Foundation in partnership with Beauty Cluster and Parfum Plus Magazine organised the event online in a ceremony entertained by the very talented @Lalauraparis, artist and IPF Youth Ambassador. More info |
2021 APRIL 1 - LAUNCH OF THE IPF MONTHLY NEWSLETTER
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IPF launched a Monthly Newsletter "RECONNECT WITH NATURE" and an Annual Special Edition for its Members.
The Editorial Team is composed by Natural Perfumery Experts and Academicians. Our goal is to inspire you giving you the opportunity to Reconnect with Nature in giving our readers all secrets to live in harmony with the seasons and encourage them to become "The Expert" in their own community. |
2021 SEPTEMBER 6 - LAUNCH OF IPF NATURAL PERFUMERY TEACHERS ACADEMY ONLINE SCHOOL
L'Institut Français d'Aromathérapie et de Parfumerie Naturelle and IPF Natural Perfumery Teacher's Academy are joining force to share their knowledge online.
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IPF Teacher's Academy proposes courses in Natural Perfumery, Natural Aromatherapy, Natural Skin Care, Olfaction Training, Perfumotherapy, World Perfume History MasterClass, Natural Raw Material Extraction Methods, Sustainable Oud MasterClass, Business and Marketing in the Essential Oil Environment.
The Teacher's Academy commits to have teachers in many languages and offer more Courses to fulfil its mission and improve the academic environment within the worldwide perfume industry to the highest standards. Courses are given in English, French, Italian and Arabic. www.teachers-academy.org |
"Ten years from now the whole perfume environment will be completely changed. It is essential to create the right tools for education now" said Creezy Courtoy
"The need to be in contact with Nature and to receive all of its benefits is becoming a necessity today. However, it is of prime importance to be fully educated to understand the uses and properties of natural essences because they have a real impact on the health and well-being of the individual." said Françoise Rapp
"The need to be in contact with Nature and to receive all of its benefits is becoming a necessity today. However, it is of prime importance to be fully educated to understand the uses and properties of natural essences because they have a real impact on the health and well-being of the individual." said Françoise Rapp
2021 OCTOBER 31 - IPF SUPPORTS SEOS STANDARDS
Two years ago, an independent international Committee of essential oil experts was formed to strengthen the essential oil distribution chain. After more than one year of effort, the Committee developed Sustainable Essential Oil Standards (SEOS) for Growers and Processors of essential oil.
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SEOS is the most comprehensive sustainable standard in essential oil or, for that matter, any other related industry. These standards are specifically for essential oils, rather than a general standard that is broadly applied to many industries. SEOS Standards prohibit any usage of synthetics. Sustainable Essential Oil Standards (SEOS), along with high value products and the Committee’s supply chain education programs, will lead to many profitable opportunities for all of the Value-Added Essential Oil Distribution Chain Community.
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2022 JUNE 7 - 8 - LAUNCH OF IPF ALGERIA
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Launch of IPF Algeria with the objective of:
- Developing Natural Perfumery - Replanting flowers and plants for perfumers - Educating and certifying the whole supply chain from growers to perfumers. - Securing quality essential oils for the next generations of natural perfumers. Creezy Courtoy nominated Hamdane Allalou as IPF Chairman and Menouer Zidane as Vice Chairman. |
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2022 JULY 1 - TOUS AU PARFUM!
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The International Perfume Foundation organised this international event in Paris at the Maison de l'Industrie, Place St Germain des Prés, in partnership with Marquise Invest. First International Meeting of Perfume Professions, the event attracts essential oils providers, perfumers, distributors and retailers from Europe, USA, Asia and Middle East. Serge Lutens was the President of the Honour Committee.
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CONFERENCES: THE FUTURE OF PERFUMERY
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After an homage to Jean Kerleo and Pierre Dinand, speakers, guests and moderators discussed the main issues of packaging, perfumes and distribution but also the new environment such as the Metaverse, Perfume Brands in China, New Extraction Methods and New Producer Countries. Many thanks to our experts and speakers: Axel Barrett, Andrej Babicky, Anne de Alexandris, Blaise Mautin, Catherine Disdet, Chen Li Morisset, Creezy Courtoy, Françoise Rapp, Gilles Thevenin, Hamdane Allalou, Ivan Borrego Valverde, Jean-Marie Martin- Hattemberg, Jules Dinand, Shaneela Rowah Al-Qamar, Pascal Morabito, Patrick Worms, Pierre Dinand, Rachel Binder, Terry Johnson, Veronique Coty and Yann Schalburg.
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NEW LUXURY AWARDS 2022
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The 3rd edition of the New Luxury Awards, organised in Paris during an Olfactive Gala Dinner was orchestrated by a young talented chef David Piot and an amazing Perfumer Sommelier Rachel Binder, who expressly came from Los Angeles.
La Laura Paris and her group Colokaterre participated to the success of the event. The Award has been created by 2 Murano Glass Artists Muriel Balenci and Giovanni Nicola. Press Release |
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2022 JULY 14 - IPF OPENS BRANCH IN BEIJING
Li Chen Morisset
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On May 12, 2022, IPF joined hands with Rose Road Group·Youlan International Women’s Institute (R&Y) to open a branch office for IPF in Beijing, authorising Ms. Li Chen Morisset, the president of R&Y, as IPF Chair for China.
Official annoucement was made at Tous au Parfum, in Paris on July 1 IPF China’s Objectives include: - certifying Natural Perfumery’s growing Community with new Sustainable Standards (SEOS) in respect with the New Luxury Code, - Educating Students, Perfumers, etc. through IPF Natural Perfumery Teacher's Academy, - Defending Values of Quality and Sustainability. - In addition, IPF China will be a bridge for global perfume brands and perfumers to enter China, and IPF France will help Chinese designers create their own perfumes and perfume brands. Press Release |
2023 NOVEMBER 23 - BARCELONA PERFUMERY CONGRESS AND NEW LUXURY AWARDS 4TH EDITION
Pascal Morabito signed the New Luxury Award Trophy.
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Conference: Demystifying Natural Perfume Production
For far too long, European perfumers have faced significant challenges in producing natural perfumes due to the stringent regulations imposed by the Cosmetic Directive and IFRA. However, thanks to the groundbreaking efforts of IPF Research and the expertise of the esteemed Francoise Rapp in aromatherapy and natural perfumery, we stand at the precipice of a new era. Francoise Rapp has successfully navigated the complexities of European regulations, effectively translating natural perfumery formulations into formulas that comply with both regulatory requirements and IFRA guidelines. 
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REVITALISATION OF THE AFRICAN PERFUME INDUSTRY
Kenza Ben Menni, Director of the Jardin du Hamma, Hamdane Allalou and Menouer Zidane (IPF Algeria)
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NOVEMBER 28 - ALGIERS
In the heart of the Jardin du Hamma in Algiers, the 5th Salon des Plantes à Parfum took place, organised by Aromed, the Jardin du Hamma, Sofitel Algiers and IPF Algeria. Creezy Courtoy introduced the IPF project, reminding the history of perfume of the country. It was fascinating to witness the deep significance Algerians attach to nature and the diversity of plants to be found on the territory. Assisting in the redevelopment of the fragrance plant industry in Africa has become one of the future actions of our organisation, as it is part of our mission: the preservation of the perfume heritage. More info 
Kenza Ben Menni, Creezy Courtoy and the Director of Forests
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2023 DECEMBER 16 - CELEBRATING NATURAL PERFUMERY
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IPF Celebrated Creativity, Natural Perfume, and New Luxury in Taipei.
The Natural Perfume Art Spring Exhibition in Taipei, captivated attendees with its artistic displays and immersive experiences. One notable aspect of the exhibition was IPF's active participation, which included hosting the highly anticipated Creezy Courtoy conference on the Importance of the Olfactory Sense and Natural Perfumery for WellBeing. Kristin Chen, Natural Perfumery Teacher at the Teacher's Academy and Tanshamei gave the prestigious New Luxury Awards to her Taiwanese student: Shalom Hoang. |
2024 MAY 7 - NATURAL PERFUMERY SUMMIT
Organisation of the first Natural Perfumery Summit. The primary objective of this summit was to bring together experts from all corners of the globe to engage in discussions on various subjects related to Natural Perfumery. The event was online with the participation of 15 countries on the Perfume Roads. More info: https://www.perfumefoundation.org/natural-perfumery-summit.html
2024 JUNE 9 - SCENT OF HEALING
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Featuring Certified Natural Perfumers during a transformative event designed for all who seek to explore the art of reconnection with nature through the power of scent.
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2024 NOVEMBER 20 - NEW LUXURY AWARDS 5TH EDITION
From left to right: Emily Voth CEO The House of Cade Black, Kristin Chen, perfumer for Rebecca Lee GM Silk Place Hotel Tainan, Michela Pazzanese Biologist, Creezy Courtoy IPF Founder, Marco Bazzara Perfumer, Andrej Babicky and Rodney Hughes perfumers and Member of the Jury and Nathalie Vanpoperinghe CEO Atlier Love Light Life.
This year, we added Public Spaces Category to the Awards as Olfactory Marketing trend and, store and hotel’s DNA, these interior perfumes are more and more present in our lives and in the environment.
“When you enter a perfume store, you decide to choose your fragrance but while entering a hotel or any public place, you have no choice other than breathing the fragrance.”
— Creezy Courtoy, International Perfume Foundation Founder and Chair
“When you enter a perfume store, you decide to choose your fragrance but while entering a hotel or any public place, you have no choice other than breathing the fragrance.”
— Creezy Courtoy, International Perfume Foundation Founder and Chair
2025 JANUARY 11 - SCENT OF HEALING PALM SPRINGS
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The remarkable reception of Scent of Healing at WellFest in Palm Springs, California, reaffirmed our commitment to preserving the art of perfumery. We are witnessing a rising demand for natural perfumes among consumers, alongside a burgeoning community of Certified Natural Perfumers eager to establish their brands and make their mark in the industry. This momentum confirms we are on the right path and we will continue our mission with even more passion.
More pictures and info. |