On December 15th IPF launched the Certified Natural Perfumery Directory. This day has been declared International Natural Perfume Day! Each year we will celebrate this day worldwide!
Natural Perfumery does not only involve retail products but also consumers' lifestyles and wellbeing.
We perfume lovers want to make sure our perfumes are really natural; that they do not include hazardous synthetics in their composition; and no disruptive genetic or carcinogenic molecules as well.
We want to make sure that perfumes are made by perfumers who are actual human beings: perfumers who we can meet, speak with and who understand our concerns towards sustainability. We also want our perfumes to be animal cruelty free!
We truly believe that it is important for our health to reconnect with nature and that replanting flowers and plants worldwide will be an important action for the environment, to the survival of bees and to the possibilities of giving work to many people on earth.
Mark your calendars now for December 15, 2017: International Natural Perfume Day!.
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