​PRESS RELEASE
         
The International Perfume Foundation NY is pleased to announce its alliance with the ADF-PCD show in New York
The event will take place September 17-18, 2019 at the Altman Building & Metropolitan Pavilion in New York City, in the heart of Manhattan.
 
Program
 
DISCOVER CERTIFIED NATURAL PERFUMERY AND MEET NATURAL PERFUMERS 
September 17, 2019From 9 am to 6 pm
September 18, 2019From 9 am to 5 pm 
Natural Perfumery has been used since the ancient times. Today, with increasing demand for natural products, healthier lifestyles and the need to reconnect with nature, flowers and plants are coming back into our perfumes. 
Experience the difference in presence of Laurie Stern, Rodney Hughes, Olivia Larson, Neeta Singh... and more perfumers to be announced soon.
 
THE PERFUME ROADS
September 17, 2019: 4pm in ICONLounge
Launch and book signing: THE PERFUME ROADS,
Author: Creezy Courtoy  Foreword: Pierre Dinand 
 
 “The whole program related to LES ROUTES DU PARFUM (The Perfume Roads) attracted all my attention. The promotion of perfume as elemental part of the historical and cultural heritage is an excellent initiative. It is aligned with the UNESCO’s mission for the preservation and the valorisation of the cultural heritage, in particular non material.”
UNESCO Patronage – Hernan Crepo-Toral, Deputy Director General of Culture
 
Creezy Courtoy is a perfume historian and anthropologist.
She is also Founder and Chair of the non-profit International Perfume Foundation whose mission is education, protection and preservation of the important perfume heritage. 
For her project THE PERFUME ROADS, Creezy Courtoy received UNESCO’s high patronage.
 
THE FUTURE OF FRAGRANCE PACKAGING
September18, 2019   Between 12 and 12:45pm
https://www.easyfairs.com/adf-pcd-new-york-2019/adf-pcd-new-york-2019/conferences/future-beauty-packaging-live
Conference: The Future of Fragrance Packaging
A panel organized in collaboration with the International Perfume Foundation
Moderator: International Perfume Foundation Founder and Chair Creezy Courtoy; 
Guest Speakers: Natural Perfumers Laurie Stern and Rodney Hughes.
 
Part 1 The State of Packaging 
The evolution of fragrance packaging in history  
Why is packaging, health and the environment, a 21th century major issue?
Will consumer’s needs for sustainability and the return to natural products drive important and necessary changes in tomorrow’s fragrance packaging?
What efforts will be needed to follow the New Luxury Code?
What are the issues in improving packaging and packing today?
 Is it an opportunity for veteran designers and new players?
 
We invite you to Paris for 
Part 2: Sustainable Packaging Veteran Designers and New Players 
On January 30th, 2020 
 
COCKTAILS & LA IN CONCERT
September 17, 2019: From 4:30pm onwards
Cocktails and LA in Concert,
LA, IPF Youth Ambassador is a talented composer, songwriter, singer, musician and DJ  
She incorporates American Sign Language (ASL) into her dance choreography to give meaning to her songs.
https://www.la-official.com

“Reconnect with Nature” is a campaign of awareness about the vital importance of our connection with nature.
Since antiquity, perfume has always accompanied people’s lives and has always been an important part of human history.
Today, our campaign gives Natural Perfume a voice towards more awareness of the human need to reconnect with nature, as well as to recover and to protect our precious heritage.

​Since the dawn of time, in every region of the world, people have been using plants for therapy.
They added plants to their food and their drink, they used them to make perfumes, cosmetics knowing the beneficial effects of each of them.
This precious and ancestral knowledge has been transmitted from generation to generation.
We can find it in cuneiform writings on Sumerian tablets around 1700BC. 
Prescriptions were found in the “Ebers Papyrus” dated 1552 BC, in Dioscoride’s “Materia Medica” dated 78 AC, in the ”Codex Aniciae Julianae” dated 512 AC, and later in Paracelse and Leonard Fuchs works (XVIth century).
In ancient times around the world, perfume was used not only for spiritual purposes but also as therapy for a variety of illnesses.
Ancient Egyptians said: “Who breathes the smells of flowers, breathes the soul of flowers.”
Early Spanish settlers in North America gave Native American spiritual leaders the name "perfumeros" because of their observations of the widespread use of fragrant plants and flowers as medicinal treatments of their people.

A Chinese proverb says  "A perfume is always a medicine"  and the "The Book of Medicine" includes hundreds of perfume compositions used in healthcare.  Therapeutic qualities of perfume depends on quality of plants and the world is rich in unknown plants to use.  Some indigenous inhabitants still remember.

   Les Routes du Parfume
#perfume #nature #IPFreconnectwithnature

Make this campaign Your Campaign !  
Please find hereby the images to download and messages to copy and share with your friends in social media during all the campaign. They will be added everyday until November 15.

 A History of French Perfumes

Under the reign of Louis XVI (1774 to 1791) and of Marie Antoinette, hairstyles reach their highest level, sometimes five to seven times the length of the face!  Powdering with excess (with the powder containing dried wheat starch, pulverized, scented and tinted) constituted the hygiene of the people at Court.  Women were not the only ones to use it without limitation: men powdered themselves abundantly and wore powdered wigs tied with ribbons. Scents of violet and rose replaced heavy and strong perfumes.

The House "A la Corbeille Fleurie", ancestor of "Houbigant" was founded in 1775.

With the fall of the Former Regime, this frenzy of the odors declined to favor the sweetness of life and this love for perfumes which led to the development of the profession of perfume making.

Robespierre, inspired by Jean-Jacques Rousseau, had his portrait painted a rose in the hand, and outlawed perfumes that according to him were not natural.

The Revolution (1789) was felt in the perfume industry, however production continued nevertheless, but the names of perfumes were hardly engaging for example the “Elixirs à la Guillotine”...

This terrible period for perfumers was thankfully quite short: Muscadins, adversaries of the Jacobins are named because of their predilection for the use of musk scented perfumes.

A little later under the Directory (1795-1799), women called "Merveilleuses" (Marvelous women) resurrected Greek costume featuring light fabrics, transparent veils and revived the madness of perfumery while returning to the classical antiquity of scented baths.

Madame de Tallien it is said dove naked into strawberry and raspberry baths and then was gently rubbed with sponges soaked with milk and perfumes.

In opposition to the previous customs, the taste for scents eventually changed for mild perfumes with floral and fruity notes.

In 1798: Pierre François Lubin composed the "Eau de Lubin" and opened the first perfumery shop at 55, rue Saint-Anne in Paris: "Aux Armes de France".

Louis XV

Louis XV orders that his apartments are each day impregnated with a new perfume. Any object of ornament should be sprinkled by it.
Of course, perfume is not only used to seduce the opposite sex, but also to mask the bad smells.
Indeed, the lack of hygiene and the lack of sewers release strongly nauseous odours as well inside as outside the dwellings. Versailles, is not saved by it, far from there.
In Vincennes and Sevres, one makes set up bronze perfume fountains, decorated with statues and bouquets of flower to scent the city.
The medical college highly recommends perfume for disinfecting and cleaning.

This invaluable and refined culture has completely forgot the bases of personal hygiene.  One still regards bathing as unhealthy.  The toilet of a king consists in rubbing the hands and the face with a little sweet almond oil before sprinkling perfume copiously.
During the “Lace War”, to mask bad smells, men of sword called “Servants of the Scents” for the “Flowered Guard” regiment, wash themselves with perfumes.

Perfume Deletes Dirtiness.
At the 18th Century, Cleanliness is
To Powder with Preparations made with 
Rose or Jonquil,
To Carry Scent Bags in its Doublet,
To Rub with Angel's Water with Bergamot…

Marquise de Pompadour

Louis XV, although married with the Duchess of Chateauroux, gives up his sceptre in the hands of Marquise de Pompadour.
Very intelligent, she shows an activity and of a remarkable energy, so much so that any business of State is discussed and stopped under its direction; ministers, ambassadors, marshals, come to hold council in its boudoir.
She is the dispenser of all royal favours and everything could be obtained under her influence.
Moreover, she protects all arts and has an invaluable taste.  She is surrounded by the best artists of her time, by the greatest minds of her time: Boucher, La Tour, Voltaire…
Each new thought born in France finds an asylum certain near her.
Whereas the Queen, of Polish origin hardly appreciates perfumes, Marquise de Pompadour, consumes some with such a prodigality that she spends in only one year the sum of almost a million francs.
She founds the porcelain factory of Sevres and gives to France a lucrative industry.
In 1736, Pompadour launches the fashion of famous “Eau de Cologne” of Jean Marie Farina.
In 1740, she launches the aromatized vinegar.

The 18th century is one very important period in the history of perfume.
The competition between the glovers perfumers is getting so important that one orders to them to sell only their own production and exclusively in their shops.
It is at that time that one sees appearing the first great names of perfumers.


Liste de la Corporation des Marchands Gantiers-Parfumeur Publiée en 1776


Adam, M., founder of "La Reine des Fleurs", 82 Division des Lombards (next to Passage Molière)
Beauiard, rue St Honoré
Chardin Hadancourt at Pont Saint Michel
Gervais, rue Saint Martin
Lugier, rue Bourg L'abbé
Raibaud, rue St Honoré
Fargeon, rue de Roule
J.H. Fargeon very early becomes the Official Glover-Perfumer of Roy Louis XV and his Court. He has the favours of the Roy and his business is flourishing.  All Louis XV's Court; from duchesses to knights, everyone buys his pomades,  powders, make-ups and perfumes.
Fargeon goes bankrupt in 1778, when the Roy and its scented Court owes him a very important sum.  With the death of Louis XV, he will never be paid.

At the end of the 18th century, the first great perfumeries grassoises are founded by famous perfumers like Chiris, Roure, Charabot…
They put an end to the small Art of Perfumery craft and change the small town in a true industrial and commercial empire.
Marquise de Pompadour does not reign only on fashion, she is its incarnation and she carries to the firmament the sensual and refined culture of Versailles.

She Knows How to Amuse the King and one says that to Play She is Hiding on Her Scents Bottles 
Louis XV has to Look for Them 

The Pompadour and the du Barry launch the modes at the Court.  Perfumes are spread in all the women places of the city and are quickly adopted by any gallant knight who, as for the powder, adopts the colors and the fragrances of his beloved one.
It is not for nothing that the Court of Roy Louis XV is baptised the “Scented Court”: men and women compete of taste for scents.

Aristocrats, middle-class, legal, finances, letters and sword men, everyone scents themselves.
In second half of the XVIII ème century, the vogue of perfumes still develops. The Spanish Leather, scented fans and  gloves, perfume bottles and scents coffers remain the prerogative of the Court.
In 1746, smelling bags originating in England replace burning pastilles and suffocating smoke
The malicious gossip allots sometimes to the perfume sprayed on the body, fainding, languors and vapors caused by the too tight dresses.
Salts and vinegars, which are presented in tiny bottles or small boxes, also called vinaigrettes, allow to vanished women to get back their mind.

By 1750, certain perfume houses decorate their bottles with beautiful gilded labels. (Butterfly 1760/Prud' hon 1795).
It is the time when the first large French crystal manufactures appear: St Louis which was a glassmaking since 1586 becomes crystal manufacture in 1781. The Baccarat glassmaking is born in 1764 and will become crystal manufacture only in 1817.