​I am very honoured to be selected Chair for the International Perfume Foundation (IPF) in Canada and would like to thank IPF Chair and Founder Creezy Courtoy for the opportunity. 
IPF’s ethos are truly commendable and the importance of raising awareness of the use of truly natural, plant-based ingredients in the perfume industry is so important. This also carries over to the cosmetics, candle and soap industries as well. 
Misinformation runs rampant in an industry with little regulations in Canada. Companies must register their products with Health Canada and label products according to their regulations but as we all know the use of the words, fragrance or perfume can encompass a broad spectrum. Especially with the onset of Covid, many people started home based businesses and are quite often fooled by jargon used by the wholesalers of ingredients. The use of words such as , “nature identical, natural blend, naturally occurring in nature”, etc., trick people into believing that the ingredients they are using are natural.  Raising awareness and education is the key. With the help of IPF, people can be directed to trusted sources of information and I am very excited to be part of this. 

​The Natural Perfumery Market is on the uprise. 
​We are slowly entering the consciousness of the consumer. Customer by customer, post by post, there is a shift happening. My business, Wild Coast Perfumery Ltd has grown year over year as I approach my 6th year in business. I am striving to keep the artisan, handmade aspect as I scale. But the expanding marketplace leaves lots of room for other natural perfumers to move in. I believe that mentoring and encouraging others to believe that there is viable business opportunities in the natural perfumery industry and education is the start!

People often ask me about the “scent free” environments requested in many government, school, hospital, or office situations.
​This is changing too, as consumers become more educated. Many of my business’s customers are doctors, teachers and nurses. They are realizing that real natural ingredients are not triggering sensitivities but even have positive impacts on patients and students. 
Industry trends and olfactory preferences seem to shift regularly, and it’s interesting to watch and track. During covid, consumers seemed to crave scents that reminded them of a vacation. So tropical feeling perfumes be it fruity or floral notes really spoke to people. In the last year as the economy slightly turned down, I noticed the trend of consumers looking for warm comfort, such as vanilla, oud, tonka, ambrette, coffee, vanilla, and tobacco type notes. But people's desire to be transported to places where they created happy life memories seems to be a constant, so this also keeps me inspired.

My journey to become a natural perfumer developed over literally decades. And I find myself reverting to perfumery workbooks that I started with decades ago but now look at the information with different eyes. Education is a journey, practice truly makes perfect, but perfection is always in the nose of the beholder! 

The extraordinary beauty of Australia and its botanical richness are an advantage for natural perfumery. From the lush, aromatic and botanical forests to its vast plains, its turquoise-fringed coasts and its dramatic red ocher-colored desert, each fragrance expresses the ultimate olfactory destination. 
By combining the science of Australia's most authentic native essences with centuries of French expertise in the art of perfumery, Australian natural perfumers offer us the ultimate olfactory experience. 
Australian indigenous botanical essences and Australian perfumers introduce us to these new and bewitching Perfume Roads. A dream of scorching deserts, sparkling coastal vistas and deep, beautifully scented forests. With natural elements rarely used in modern perfumery, this olfactory richness of a woody depth can only be extracted from the purest Australian essences. 

How do you see the Natural Perfumery Market in Australia?
​The Australian outback is a place of vivid and infinite scenery. Sunlight radiates from clear blue skies baking the landscape during daytime, and reveals a carpet of twinkling stars with unimaginable clarity and detail at night.
Seemingly uninhabited, the region is a zoo of native wildlife including the remarkable Australian Kangaroo. Hidden from the hot sun during the day, they emerge in the cool of evening ready for their nightly foraging and nocturnal bounding. In Australia, we call this “The Outback.”
Amongst this picturesque environment, we undertake sustainable harvesting of natural timbers. This is where we distill the essence of Wild Wood Oils.
Our Buddha Wood Oil and our Sandalwood Oils are spoken about very favourably 
There are many comments on how lovely our range is.  I still think that the industry here is not big in terms of how the rest of the world is but it is growing and there is always interest in natural, chemical free products.  That can only grow.  It is a good time to promote such interests.
 
What are the olfactory preferences of consumers in Australia?
Australia is such a diverse Country with many likes and it would be hard for me to identify the olfactory preferences
but the Sandalwood aromas, citrus aromas and spicy aromas go well.  Also, the lighter fragrances for a percentage of the population that are not so keen on heavy perfumes.

It is the Certified Natural Perfumers trained in France, living in Australia who talk about it best:

How do you see the Natural Perfumery Market in Australia?
Still a niche market, it is a growing market, the general consumer is more and more interested in education of health or ethical implications.
 
What are the olfactory preferences of consumers in Australia?
Depends on the demographics – the older, savvy shopper loves old world perfumes, they love the extravagance of buying nostalgia. 
Young buyers are more conscious of the natural, ethical aspect but affordability is a big problem with the yuppies. 
 
How are you developing as a Certified Natural Perfumer in Australia?
I am concentrating on the wellness side of my practice. 

How do you see the Natural Perfumery Market in Australia?
There is currently no data for Natural Perfume sales in Australia, and natural perfume is not regulated.  Therefore, there are many different strengths of natural perfume being sold, with some businesses using just a few essential oils and on the other end of the scale businesses use complex formulas with both essential oils and unique tinctures etc.  The price generally determines the quality and complexity of the product.  

What are the olfactory preferences of consumers in Australia?
Consumers are still unaware of what a natural perfume is and confuse it with pure essential oils.  Olfactory preferences appear to be vague and may be persuaded by the advertising of large companies rather than seeking out individual natural perfumeries.  Making one's own perfume via a workshop is quite popular however as this gives an educational insight to the world of perfumery..

How are you developing as a Certified Natural Perfumer, Skin Care Expert, Olfaction Trainer and Perfumotherapist in Australia?
I have a PhD in the field of biodiversity, health and the skin microbiota so my knowledge base is good and I enjoy writing courses etc.  My challenge is in the marketing of natural perfume and I plan to hire a marketer for 2023 and also develop a new themed natural perfume range as a relationship to a book I am currently writing 'Western Australia - Living in the Light'.

How do you see the Natural Perfumery Market in Australia?
I experienced and report there is a massive potential for a genuine organic perfumery in Australia and NZ regions by exploiting global natives from India, Australia and Europe for a unique olfactory blend in the form of perfumes for beauty, health and wellness which will cater home, body and mind vis a vis linked emotions. 
My work with team at IPF has given solid directions and I am ready to launch my brand in early 2023 for Australia, NZ, SE Asia. I have got my pilot formulation standardized and a full market potential is studied and established. All elements of my propriety formulation are knitted very soundly and will need ongoing searches with partnerships in procurement. My brand in Lifestyle Organics will cater in beauty, health, wellness by engaging plant oils, superfoods, wellness food, skin care product for infants and human adults and will scope the pet industry at later stages. I see to scope this in our global niche high value essence communities and will net a revenue of 500K AUD alone in year 1 and we will extend to supply ethical traceable raw materials and oils to manufactures as APIs, I am aiming for a very new but holistic market in this emerging sector. I will be sharing our purpose and vision of our formulations very soon, and key point of difference is I will create and cater a formulation which would have global horizontal olfactory index from natives and will not desensitized olfactory lobe with mono olfaction regularly using one essence of your memory olfaction.

What are the olfactory preferences of consumers in Australia?
Australia’s primary focus is to rely on Australian native as a choice in natural perfumery in this sector, primarily floral and woody which have limited choices and a right blend of global native can be a great marketing tool. I would still say citrus and floral is still a key element on local made perfume in the sector with some native oils which may not yield many olfactory aromas. I feel use of local native is a great market tool here at home, and body products in organic sense, like Lemon Myrtle, Australia Sandal wood, and Kakadu plum. 
 
How are you developing as a Certified Natural Perfumer, Skin Care Expert, Olfaction Trainer and Perfumotherapist in Australia?
My training at IPF imparted a depth of knowledge in different sections of the trade, and is helping me fast track my brand launch. I have presented my experience at national platform with confidence as I have knowledge and training in depth which is supported by my academic training and global business acumen in nutraceuticals. The pilot project in perfumery and international presentation has already initiated our registration process in India, and The Philippines alongside our own national markets Australia and NZ. I am still very keen to extend and get training with Francoise Rapp at IPF on perfumery and emotions (new logical trends) and Candle Making with Andrej Babicky in new year and my purpose is to have a product range which must serve holistic market niche for humans and pets but my system on olfactory principles with a common olfactory stream from my preferred plant sources and have emotions in function. 

How do you see the Natural Perfumery Market in Australia?
Natural Perfumery is definitely emerging in Australia, in a big way. 
Consumers are definitely looking to make the change to natural perfume and skin/body care, as well as natural remedies such as aromatherapy and naturotherapy, particularly in the 30-40 age range.
 
What are the olfactory preferences of consumers in Australia?
Olfactory preferences seem to be classic florals, marine and unisex fragrances.
 
How are you developing as a Certified Natural Perfumer in Australia?
My goal as a Certified Natural Perfumer is to educate people on the benefits of using natural perfume. My aim for 2023 is to complete the olfaction training and  the aromatherapy courses as I think the three platforms go hand in hand. 

How do you see the Natural Perfumery Market in Australia?
It ebbs and flows. I think consumer sentiment here is overwhelmingly positive towards using naturals in scent but currently it is being suppressed and overridden by sophisticated marketing campaigns by the industry heavyweights. Clever use of language and imagery has the general population believing they are engaging with naturals when they are not. This creates confusion in the consumer about what natural scents are and what they smell like so when they do encounter them there is a dissonance and negative reaction. My point is its not an easy market but worthwhile if you can gain followers.
Another point of view is from the scent design perspective where my clients who are creating their brand have a positive ideology that involves the use of naturals but the issues of availability, consistency and cost creates a compromise and ultimately they settle for the more general appeal and budget friendly synthetic option. 
Australia is a market with huge potential but is still battling with shipping issues and rising costs of obtaining high quality naturals and covid has isolated us even further.
 
What are the olfactory preferences of consumers in Australia?
Short answer is I think they are looking for natural scents but due to lack of exposure to high quality sophisticated perfumery in this area they associate natural perfumes with aromatherapy blends and they discount them as not on the same level as the commercial ranges. I think that the majority think most commercial perfumes are natural so when they encounter the real thing they don’t understand what they are smelling and the complexity is confusing and negative. However there is an ever growing niche market of perfumistas who both know what natural perfumes are, seek them out and enjoy them. This is encouraging.
Australia is a diverse market but generally influenced by USA in fashion so they mostly look for clean and smooth fragrances.  Scent preference here moves in cycles like fashion and generations are influenced negatively by the saturation of common scents overused in everyday products. Consumers here like to move against those trends. 
My workshops in perfume creation give me a unique insight and perspective as we see what people reach for and prefer.
Currently we are seeing a desire for scents that are clean and simple versions of naturals (nature identical synths or nature derived synths). By clean I don't mean fresh scents, I mean easily identifiable. When these same people experience my range of natural perfumes they don’t know how to assess, describe, or decide if they like them. 
 
How are you developing as a Certified Natural Perfumer in Australia?
My final musings on the Australian market for Natural fragrance is that consumers want it but anyone hoping to do well needs to approach it like selling wine to Australians. 
They want to understand it, they want it to be comparable or better than product around the world. They like a good story behind the product and a pretty package but most of all they want it to be easily chosen and consumed and ultimately give them a good time. If a natural perfumer can offer all this they should do well. 

by Françoise Rapp, Certified Natural Perfumer

Before the appearance of the first fougère fragrance, which would become the leader of this new family, the trend was more for heavy and animal scents. Indeed, during the Renaissance, opulent musk, civet and amber fragrances were popular at a time when hygiene was not always a priority. But at the beginning of the 19th century, Napoleon I established a new fashion and became a fervent lover of Eau de Cologne, fresh and energizing. 
The history of so-called fougère perfumes dates back to 1882 with the creation of Fougère Royale by the Houbigant perfumery, thanks to perfumer Paul Parquet. At the end of the 19th century, the chic, almost dandy man made a point of hygiene and took care of himself. At the center of men's care, the essential barber. This is why Fougère Royale was a real hit with men: the scents of lavender, wood and coumarin recall the sensations of cleanliness when leaving the barber. 

What is Perfume or the So-Called "Fougère" Scent Family?
The fougère fragrance is an olfactory family that has mainly been used for men's fragrances. This is represented by an accord of aromatic or oriental essences.
The classic fougère accord follows a fresh top note that gives that 'clean' feel. Bergamot, lavender, lemon ... are crisp and fresh. In the heart note, we find either pink geranium or rose and in the base or woody notes, moss, tonka bean, cistus or benzoin to finish on a soft and enveloping note.

The aromatic fougère, in addition to the traditional notes previously mentioned, are added aromatic notes with green herbs such as mint, sage, basil or thyme. In comparison with these aromatic fougère scents, oriental fougère tend more towards sensual and warm dimensions thanks to the addition of spices, woody notes (vetiver, cedar) or oriental notes with resins like benzoin or frankincense.

There are now more modern and trendy variations with more clearly flowery, marine or fruity variations that give a youthful touch to this somewhat classic accord. 
These fougère accords, whether aromatic or oriental, can be easily created in natural perfumery because this accord was originally made up of natural essences. Like the famous Eau de Cologne. This family has evolved over time: powdery, leathery, citrus, aromatic or oriental. It has modernized over time either for legislative issues (oak moss) or to target a younger clientele. It is therefore now used for unisex or even feminine fragrances. There it is worked with notes of geranium, rose more present, citrus for a very fresh and energizing note, or softer and vanilla see milky with tonka bean.

As an exercise in your natural perfume laboratory, be creative and try to reconstitute a fougère fragrance composed only of natural essences ...
Make it your own but keep the classic and aromatic essences as a base.

What essences would you use to compose your botanical fougère note fragrance? Share your experience on our social networks!

Natural perfumes are so powerful and so alive, their vibration are beneficial for human health.

Roses are the highest vibration of all plants! This is measured by MHZ. 
 
Although Tainio no longer produces the BT3 Monitor, the findings gleaned from his research conducted over the years with this device are remarkable.

For example, here are the average frequencies of some of the therapeutic grade essential oils that have been measured:

• Rose (Rosa damascene).........................320 MHz
• Lavender (Lavendula angustifolia)........118 MHz
• Myrrh (Commiphora myrrha)................105 MHz
• Blue Chamomile (Matricaria recutita)...105 MHz
• Juniper (Juniperus osteosperma)............98 MHz
• Aloes/Sandalwood (Santalum album)....96 MHz
• Angelica (Angelica archangelica).............85 MHz
• Peppermint (Mentha peperita)...............78 MHz
• Galbanum (Ferula gummosa).................56 MHz
• Basil (Ocimum basilicum)........................52 MHz

The measured frequencies of essential oils begin at 52 MHz, the frequency of basil oil, and go as high as 320 MHz — the frequency of rose oil. For comparison, fresh produce has a frequency up to 15 MHz, dry herbs from 12 to 22 MHz, and fresh herbs from 20 to 27 MHz. Synthetic perfumes and processed and canned foods have no measurable frequency whatsoever.

Surround yourself with high vibrational oils and plants!

Want to bring in a higher vibration and higher prosperity to your office, Bring in a bowl of Rose petals or Fresh roses. 


More info 
http://www.biospiritual-energy-healing.com/vibrational-frequency.html
http://www.coherentresources.com/bt3_monitor.php

If you see "roses" on a product, it may not contain the wonderful, natural powerful roses, we just talked about.  If you see "roses" in a product, it may not contain the natural powerful roses but a synthetic rose created in laboratory.  The chemical industry took over the perfume industry to create products that may be should not be called "perfume" anymore. They are not done by perfumers using flowers but by chemical laboratories re-creating synthetic flowers scents the same way they also recreate synthetic textiles or processed food. The public is starting to realise this as more and more documentaries are revealing the fact that the EU Cosmetic Regulation made in favour of the chemical industry is completely in contradiction with the brands communication showing the image of natural. 

It is such a pity for Europe slowly loosing its market as more and more consumers are buying their perfumes abroad as many perfumers left Europe to be able to use flowers and beautiful powerful natural materials.

My advice if you want to buy a Perfume: Meet the person who is making your perfume first, ask questions, many questions ...