By Terry Johnson, IPF Vice Chairman
One of IPF’s strongest tenets is that the key to building a stronger, more profitable, high-value natural essence community is education.
When many people think about IPF’s educational program, the Natural Perfumery Teacher’s Academy first comes to mind, and rightly so. The Teacher’s Academy has excellent courses teaching Natural Perfumery, Natural Aromatherapy and many other topics from Business and Marketing, to Olfaction Training, to the History of Perfumery-- all designed to improve natural essence professionalism and better prepare people for successful futures.
There are, however, several other IPF programs that also provide education to the natural essence community that some might not think of as educational:
The New Luxury Code
The New Luxury Code teaches us to first respect ourselves and then respect the world around us. Its positive lesson is a reminder of how we should conduct ourselves in business and in all other aspects of our lives.
IPF/SEOS Certification of the Supply Chain
An important part of IPF’s mission is to educate and inform all stakeholders in the high-value natural essence community (including consumers) of the importance and value of natural essences, such as natural perfumes and natural essential oils.
IPF/SEOS certifications are solutions to one of the biggest threats to the natural essence supply chain: The disconnect between the two ends of the supply chain. Growers and processors generally know very little about retailers and consumers, and retailers and consumers know very little about growers and processors. This disconnect is the reason why IPF is so determined to educate the entire chain of distribution of the value of certification standards that do not allow harmful ingredients, procedures or practices to be used within the natural essence supply chain. IPF/SEOS certifications are logical extensions of the New Luxury Code that send positive messages to consumers looking for natural products they can trust and have confidence in using.
The IPF Newsletter
An important part of our overall educational strategy is the IPF Newsletter. Each month we draw from experts in many areas of natural essences to teach their valuable insights to improve the professionalism of stakeholders. IPF also encourages readers to also be teachers by sharing newsletters with others within your social media network.
Conferences, Keynotes, and Webinars
IPF’s educational strategy also involves participation in events around the world, such as IPF Chair and Founder Creezy Courtoy’s recent keynote address in Chennai, India, IPF’s Pavilion at the Barcelona (Spain) Perfumery Congress, including a two-day enfleurage workshop, and the Scent of Healing Events in Malibu and Palm Springs, California.
IPF will continue to provide this leadership in education through these programs and many others to come - all to help Natural Perfumers and Natural Aromatherapists worldwide create millions of educated and informed consumers that will benefit from making these natural products part of their daily lives.
When many people think about IPF’s educational program, the Natural Perfumery Teacher’s Academy first comes to mind, and rightly so. The Teacher’s Academy has excellent courses teaching Natural Perfumery, Natural Aromatherapy and many other topics from Business and Marketing, to Olfaction Training, to the History of Perfumery-- all designed to improve natural essence professionalism and better prepare people for successful futures.
There are, however, several other IPF programs that also provide education to the natural essence community that some might not think of as educational:
The New Luxury Code
The New Luxury Code teaches us to first respect ourselves and then respect the world around us. Its positive lesson is a reminder of how we should conduct ourselves in business and in all other aspects of our lives.
IPF/SEOS Certification of the Supply Chain
An important part of IPF’s mission is to educate and inform all stakeholders in the high-value natural essence community (including consumers) of the importance and value of natural essences, such as natural perfumes and natural essential oils.
IPF/SEOS certifications are solutions to one of the biggest threats to the natural essence supply chain: The disconnect between the two ends of the supply chain. Growers and processors generally know very little about retailers and consumers, and retailers and consumers know very little about growers and processors. This disconnect is the reason why IPF is so determined to educate the entire chain of distribution of the value of certification standards that do not allow harmful ingredients, procedures or practices to be used within the natural essence supply chain. IPF/SEOS certifications are logical extensions of the New Luxury Code that send positive messages to consumers looking for natural products they can trust and have confidence in using.
The IPF Newsletter
An important part of our overall educational strategy is the IPF Newsletter. Each month we draw from experts in many areas of natural essences to teach their valuable insights to improve the professionalism of stakeholders. IPF also encourages readers to also be teachers by sharing newsletters with others within your social media network.
Conferences, Keynotes, and Webinars
IPF’s educational strategy also involves participation in events around the world, such as IPF Chair and Founder Creezy Courtoy’s recent keynote address in Chennai, India, IPF’s Pavilion at the Barcelona (Spain) Perfumery Congress, including a two-day enfleurage workshop, and the Scent of Healing Events in Malibu and Palm Springs, California.
IPF will continue to provide this leadership in education through these programs and many others to come - all to help Natural Perfumers and Natural Aromatherapists worldwide create millions of educated and informed consumers that will benefit from making these natural products part of their daily lives.
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