For instance, just having to write “Natural Aromatherapy” and "Natural Perfumery" as an alternative to writing “Aromatherapy” and "Perfumery" illustrates one of our biggest challenges: the presence of synthetic substances within our supply chain. Now, more than at any time, independent artisan Natural Perfumers and Natural Aromatherapists need to recognize and plug into the energy available to help differentiate your products from large competitive forces and help you meet the everyday challenges of doing business in 2021.
First, let’s talk about the energy source. The energy we’re talking about flows from high-value products and information about these high value products, and comes from a Community of high value essential oils that power sales to customers looking for higher value and are willing to pay more for them.
Plugging into this Community is something like plugging in an electrical appliance: it doesn’t work very well until after it is plugged in.
As with electricity’s “alternating current”, our Supply/Demand Chain energy is information flowing in both directions. Consumer demands flow one direction back to growers and processors, and products and information about those products flow the other way.
Here is what educated and informed customers are looking for:
- Natural products
- Sustainable products
- Freedom from synthetic substances
- Freedom from Genetically Modified Organisms (GMO)
And here are some suggestions for you to consider:
- Look at other retail industries for ideas, such as specialty brewed, sustainable coffee like Starbucks. They and other sustainable coffee retailers went from near zero to $25 billion in the US alone in 20 years!
- Participate in Community workshops, conferences and newsletters.
- Engage with your local community to find out what local needs and demands are and then pass this information back to your suppliers.
Our Community is the Value-Added Essential Oil Supply/Demand Chain Community, encompassing everything from seeds to consumer, and for your purposes, this is your team and you are the team leader. We are all waiting for you.