While the New Luxury Code is making its way encouraging companies, as an experiential marketing tool, to become more transparent and give consumers answers to an increasing number of questions; more and more people are looking for new jobs, giving a renewal to craftsmanship and returning to the ancient savoir-faire and artisans creating authentic luxury products. It is very interesting to see how social media is empowering craftsmanship and handmade products worldwide to respond to consumer's increasing demands for authentic luxury products.
When consumers started understanding that Climate Change and Covid19 are changing the way we do business by encouraging buying local products, their perception of luxury changed too.
Artisans are closer to consumers and can follow the New Luxury Code more easily and therefore have an advantage over multinational companies who need to restructure themselves and completely modify their time consuming processes to create luxury handmade products.
More and more visionaries are confirming the same point of view.
Independent media are showing and following what consumers are looking for: luxury handmade products.
When we asked this question to 100 people:
“Would you pay more for a luxury handmade product instead of buying a luxury industrial product?”
The answers were 40% yes and 60% no.
60% would prefer industrial luxury products as they think they cannot afford to purchase expensive luxury handmade products.
Some of them replied “For us luxury is affording to pay our rent and our food.”
Some of them have no time to think they just want to buy famous brands and just want to buy brands.
The 40% already experimented with handmade luxury products and do not find them more expensive than famous brand luxury products.
In fact, as artisans have smaller structures, they have fewer costs and their products are often less expensive than the ones of the famous brands.
Some of them appreciate finding a human voice to reply to their questions.
“Handmade products have a person to communicate with.”
“We can ask and have an immediate reply. We then know where their products came from, who made them and most of the time there is a story behind their products, not just the picture of the movie star representing the product. If you buy a product created by the person in front of you, this person can give you all the answers you need”
The future of luxury is in the hands of men and women and handmade products, and it is important that parents will understand not to push their children in the opposite direction. Their hands and their creativity are worth more today than ever before.
The future is handmade and in everybody's hands.
Everyone has skill, different perspectives and potential to re-discover.
Stop doing what you do, breathe, and think.
You have that power inside of you, you have this gift and there is something that belongs to you to be shared with this world.
You probably have a beautiful skill inside of you to be re-discovered and it is time for you to go deep inside of you to get to know you better.
Remember what you said when you were a child, remember what you have done, what you have liked to do the best ...
Nothing is impossible..
You need to go back and review this part of you and celebrate it.
The Future is in your Hands and today the Future is Handmade
Time is Now!
Take your own place in this world.
Today, the Future of Luxury is Handmade.