Param Singh in his lab
Success Story Interview by Françoise Rapp
How Dr. Param Singh Transforms the Market with Holistic Health Solutions & Aromachology Goods.
During the Natural Perfumery Summit on May 7, we welcomed and interviewed Param Singh from Sydney. Param shared his vision and scientific background with us, ultimately leading him to establish a pioneering brand that bridges the gap between science, sustainability, and the holistic formulation of essential oils. His brand, Nirhu Lifestyle Organics, offers a wide range of holistic products including aromachology products and holistic supplements.
Your catalog contains natural ingredients, such as plant-based supplements, essential oils, and aromachology perfumes, while guaranteeing exceptional quality to customers. How do you manage the supply chain?
As the overseer of the supply chain and standards for quality and sustainability compliance, I ensure that all the products available from my stores/indent manufacturing meet the highest standards. Each formulation has different delivery systems to cater to holistic needs, whether olfactory, foods, skin applications, or intimate environment corrections. From the crop culture to the extraction process and research and development, I set up strict guidelines to ensure sustainability throughout the production process.
My focus on sustainability allows me to have full transparency about the quality and sustainability of each product, which is crucial for customers who prioritize environmentally & health-conscious choices.
During the Natural Perfumery Summit on May 7, we welcomed and interviewed Param Singh from Sydney. Param shared his vision and scientific background with us, ultimately leading him to establish a pioneering brand that bridges the gap between science, sustainability, and the holistic formulation of essential oils. His brand, Nirhu Lifestyle Organics, offers a wide range of holistic products including aromachology products and holistic supplements.
Your catalog contains natural ingredients, such as plant-based supplements, essential oils, and aromachology perfumes, while guaranteeing exceptional quality to customers. How do you manage the supply chain?
As the overseer of the supply chain and standards for quality and sustainability compliance, I ensure that all the products available from my stores/indent manufacturing meet the highest standards. Each formulation has different delivery systems to cater to holistic needs, whether olfactory, foods, skin applications, or intimate environment corrections. From the crop culture to the extraction process and research and development, I set up strict guidelines to ensure sustainability throughout the production process.
My focus on sustainability allows me to have full transparency about the quality and sustainability of each product, which is crucial for customers who prioritize environmentally & health-conscious choices.
Sustainable Growing and Harvesting
Param Singh understands the importance of considering the whole person—mind, body, and spirit—when developing his products. By blending the principles of aromatherapy and psychology, he has created a line of aromachology products that smell delightful and positively impact mood and overall well-being. In addition to aromachology products, Nirhu Lifestyle Organics also offers holistic supplements.
With a deep understanding of the chemical composition of essential oils and their therapeutic properties, Param Singh is able to create formulations that are both effective and safe. His commitment to science-backed practices ensures that customers can trust the quality and efficacy of his products.
Let’s discover more about his unique offers.
What was your initial inspiration for the unique concept of your products?
I am concerned about the market's lack of knowledge and inadequate products. Many products need more science-based facts and meet consumers' needs. However, a strong relationship exists between sensory marketing, Aromachology, and neuroscience that can address these shortcomings.
One aspect of this relationship is the connection between smell or aroma and human emotions. Scent is a powerful trigger for emotions, second only to sight. This means that the right scent can profoundly impact our emotional state.
For example, studies have shown that inhaling a fresh scent can reduce food cravings. On the other hand, inhaling a sweet scent can increase craving levels for chocolate food. These findings are particularly relevant for women seeking weight loss, as they highlight the potential benefits of using scent to control cravings and regulate food intake.
Further research is needed to fully understand the natural effect of scent on food intake and its holistic impact on weight loss. By exploring the relationship between sensory marketing, Aromachology, and neuroscience, we can develop effective products based on scientific evidence. This will ensure that consumers can access products that meet their needs and provide tangible results.
What does this extensive line of products all about?
It is crucial to have a broader range of products within one brand. This allows me to address various aspects of a person's holistic needs and offer a comprehensive solution. Moreover, I ensure that all my developments are backed by scientific testing so that customers can have confidence in the effectiveness and safety of their chosen products.
With a deep understanding of the chemical composition of essential oils and their therapeutic properties, Param Singh is able to create formulations that are both effective and safe. His commitment to science-backed practices ensures that customers can trust the quality and efficacy of his products.
Let’s discover more about his unique offers.
What was your initial inspiration for the unique concept of your products?
I am concerned about the market's lack of knowledge and inadequate products. Many products need more science-based facts and meet consumers' needs. However, a strong relationship exists between sensory marketing, Aromachology, and neuroscience that can address these shortcomings.
One aspect of this relationship is the connection between smell or aroma and human emotions. Scent is a powerful trigger for emotions, second only to sight. This means that the right scent can profoundly impact our emotional state.
For example, studies have shown that inhaling a fresh scent can reduce food cravings. On the other hand, inhaling a sweet scent can increase craving levels for chocolate food. These findings are particularly relevant for women seeking weight loss, as they highlight the potential benefits of using scent to control cravings and regulate food intake.
Further research is needed to fully understand the natural effect of scent on food intake and its holistic impact on weight loss. By exploring the relationship between sensory marketing, Aromachology, and neuroscience, we can develop effective products based on scientific evidence. This will ensure that consumers can access products that meet their needs and provide tangible results.
What does this extensive line of products all about?
It is crucial to have a broader range of products within one brand. This allows me to address various aspects of a person's holistic needs and offer a comprehensive solution. Moreover, I ensure that all my developments are backed by scientific testing so that customers can have confidence in the effectiveness and safety of their chosen products.
Param Sigh in his Lab
Param Singh is a:
Certified Natural Perfumer,
Certified Olfaction Trainer,
Certified Perfumotherapist,
Certified Aromatherapist,
Certified Aromachologist
Certified Natural Perfumer,
Certified Olfaction Trainer,
Certified Perfumotherapist,
Certified Aromatherapist,
Certified Aromachologist
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